In the elective course „Branding“, you should choose an existing organisation or institution, whose visual appearance has significant deficiencies, in terms of social, cultural, or scientific. The Theaterhaus Stuttgart was a good opportunity for this. It has been redesigned from the ground up and employed with new graphic elements. These were shapes, colors, and especially a typography game.

Hochschule für Gestaltung Schwäbisch Gmünd

Branding

Assistance: Gerd Häußler

Teampartner:

Kim Victoria Klamser